Studio Pettina

Art you can sit on.

Or stare at. Or rearrange. We don’t judge.

Strategy

Creative Direction

Art Direction

Visual Identity

Photography & Videography

Web Design & Development

A Beirut-based furniture practice that creates pieces of thought, not of trend. We partnered with Studio Pettinà from day zero, building the brand from the ground up. From strategy to the last pixel, we refined every aspect of the studio’s world. Defining the attitude, crafting the look, and designing a brand system that feels tactile, intentional, and quietly bold, online and off.

Let's Talk

Built on a carefully studied typographic system, the identity gives white space room to breathe while working in harmony with imagery. Typography is used with intention to create a premium rhythm across layouts – subtle when needed, bold when allowed. This approach carries into a dynamic logo system – adaptable with text, independent, or as a distant lockup.

Everything in the imagery serves one idea: let the pieces exist with clarity and presence. Editorial frames introduce character, detailed shots reveal craft, and the overall tone stays understated and premium.